Franchise Mastery Program

1. Progress

Align goals, purpose, and mindset for personal and business growth

2. Transform

Enhance brand optics, marketing, and team culture for business improvement

3. Scale

Develop leadership, boost sales, and optimise personal and business performance.

Unlock Your Potential

Discover the transformative power of our Franchise Mastery Program, meticulously designed to elevate your business and enrich your life. Here’s what you can expect:

Increased Net Profits

Experience a substantial boost in your bottom line through strategic planning and efficient execution.

Elevated Thinking

Cultivate a mindset of innovation and leadership, empowering you to make smarter business decisions.

New and Repeat Customers

Attract and retain loyal customers, ensuring a steady stream of revenue and long-term growth.

Better Work-Life Balance

Achieve harmony between your professional and personal life, reducing stress and increasing satisfaction.

Improved NPS or Service Scores

Enhance your customer experience and service quality, reflected in higher Net Promoter Scores and positive reviews.

Introducing Dee, a distinguished Optometrist with 20+yrs experience in over 15 Optical companies and over 40 practices, a successful Specsavers Franchise owner, Deakin and Melbourne University Optometry Student Mentor, Presenter, Product Innovator, Demanding-overthinker and the Founder of Natural Eye Doctor™. Dee's journey, marked by resilience and a relentless pursuit of excellence, has equipped him with a wealth of experiences that uniquely position him to optimize optical franchise businesses and maximise net profits.

“EVERY CHALLENGE IS A LEARNING CURVE”

-Dee Makadia

Amidst moments of rejection and triumph, Dee has emerged as a seasoned professional, having navigated the complexities of the optical industry in both the UK and Australia. His entrepreneurial spirit led him to become approved to have his own Joint Venture Specsavers Store by the age of 26. However, faced with an unforeseen human obstacle, Dee embraced the challenge and used it as leverage to design his own future.

Despite another setback a few years later, he crafted an opportunity to buy and turn around a struggling franchise business, Specsavers Dandenong. Through strategic planning and meticulous execution, the store was transformed and the business became a profitable venture within three months, earning:

“Recognition for Clinical Excellence & Overall Performance”

-out of 400 Specsavers stores-

Dee's commitment to continuous self-development and effective leadership is evident in his track record. As a business coach, he offers a unique blend of practical insights and strategic foresight which he learned face to face from Tony Robbins (Global business strategist), Aaron Sansoni (described as Mr Empire by Forbes) and Janine Allis (founder of Boost Juice and co partner of Retail Zoo). He’s also a keen studier of Jim Rohn, Brian Tracy, Ray Dalio and marketing guru Jay Abraham amongst others.

He additionally employs a Tony Robbins certified coach to guide him in his business endeavours, along with an Open Innovation coach dedicated to fostering his innovative pursuits. His proven ability to steer a struggling business towards success, coupled with his passion for community engagement, makes him a trustworthy investment for any company seeking growth and optimization.

Testamonials

“I have had the privilege of knowing Dee for 10 years through working at Specsavers and I must say, his expertise and professionalism is truly amazing. Since my move to a support office role, I have seen Dee not only demonstrate exceptional patient care, but as a business director, also shown courage and empathy leading his store team. His dedication to staying current and openness to ‘a better way’ was evident in all our interactions.“

Nick Gidas - Specsavers Head of Clinical Performance ANZ

“I've had the privilege of witnessing Dee's remarkable journey as a business owner and optometrist over the past eight years. His commitment to excellence and passion for providing top-tier eye care services have been truly inspiring. As the owner of Specsavers Dandenong, he created a warm and welcoming environment where patients and staff felt valued and well-cared for. Dee combines clinical expertise with a genuine concern for their patients' well-being, ensuring every individual receives personalized attention and the highest quality of care. His leadership skills have been instrumental in fostering a cohesive team, dedicated to delivering outstanding service. It's no surprise Specsavers Dandenong flourished and expanded under his guidance, earning a stellar reputation in the community.
Dee will bring energy and ideas to any challenge. Over the years I've seen Dee demonstrate a wonderful blend of leadership, innovation and dedication. His appetite for entrepreneurship is admirable but not only is he an insightful leader, he is also a supportive colleague, always willing to lend a hand or offer valuable insights.”

Brendan Fitzpatrick - Optometry Franchise Director

“I’ve had the pleasure of knowing Dee for many years and have witnessed his drive for self-mastery and skill at finding creative solutions to problems firsthand during that time. Not many people can successfully balance critical thinking with great interpersonal skills, but Dee is a natural. Not only will you be infected by his enthusiasm and positive mindset, but he’s a great person that takes a genuine interest in the people he interacts with.”

Krupa Patel - Senior Marketing Manager, Coopervision EMEA

“I've had the pleasure of working with Dee over the years, sharing mutual patients, colleagues and professional circles.
From the very outset, Dee's commitment to his patients and his business was clear and has been demonstrated many times over as he took his business to the next level. Dee has an innate ability to focus on the detail and what's important yet be able to keep an eye on the bigger picture and make strategic advances towards the end goal. All while building relationships along the way.
Central to his drive has been the desire to challenge the status quo, push the boundaries, embrace change, and continuously grow and improve, both personally and professionally.”

Quoc Vo - Ophthalmology Clinic Director

“I had the pleasure of working closely with Dee on the Marketing for his Specsavers store in Dandenong for the better part of 7 years.
From the outset, Dee demonstrated an unparalleled commitment to excellence in eye care throughout the Dandenong area and was incredibly invested and proactive in driving growth for his store via local marketing initiatives that I would recommend to him and his team throughout the years, which made my job that much easier and rewarding. Dee's leadership extended beyond the confines of the store. He was instrumental in mentoring junior optometrists and staff, emphasising the importance of continuous learning and professional development. This nurturing approach has left a lasting impact on the team and has elevated the store’s standards. He’s a true asset to any organisation, bringing a wealth of knowledge, a collaborative spirit, and a drive for excellence that is unmatched. Simply put, Dee is a great human being and his reputation precedes him; justifiably so.”

Angelo Sintelis - Senior Marketing Manager Specsavers ANZ

“He's got a fun loving warm nature, enjoys sharing knowledge and ideas and values developing others and himself. The good thing about Dee, is he never stops learning and developing his self awareness both in his craft, profession, and as person in general. This guy is motivated and resilient! You want Dee on your team, he gets it done!”

Felis Krilis - Partner engagement and development manager at Specsavers ANZ