Franchise Performance Coach · Melbourne, Australia

Building Teams That
Care Like Owners.

Fog breeds fear  ·  Clarity equals progress

A team can follow a process without ever feeling fully connected to the outcome. The businesses that thrive long term are the ones that create accountability, ownership and care at every level.

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$30K
Net profit increase
per month
Top 4%
Specsavers ANZ network
two consecutive years
22 → 47
Franchise score
in 90 days
Dee Makadia
The system behind the results
SOAR & The OCRE Method™
Care by Design · Proven across networks
Where are you right now?

Which one sounds most like
your situation right now?

Click the one that feels most true. No form. No email. Just clarity.

For franchisors

Your best locations are not better
because they have better staff.

"I built a system that works. The problem is not the system. The problem is that not every franchisee knows how to lead the people inside it."

Some of your locations are thriving. Others are not. And the difference is not the product, the location, or the foot traffic.

It is leadership.

Your underperforming franchisees are not bad operators. They are operators who have never been shown how to build a culture, set a standard, or have the conversations that lift performance. They comply. They do not lead.

The result shows up in your GPTW scores. In your customer reviews. In the frustration you feel when the network should be performing as one and it simply is not.

This is fixable. But it requires more than another operations manual.

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For franchisees

You are not the problem.
But right now you are carrying it.

"I do not know how to hold them accountable without causing friction."

You are having the same conversations with the same people about the same issues.

You care about the business more than anyone else in the building. You are first in and last out. And no matter what you say or how many times you say it, the gap between your standard and their performance does not close.

That is not a weakness. That is an honest description of what happens when nobody has ever shown you how to have the right conversation in the right way at the right time.

That is exactly what we work on.

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For business owners

Before you conclude it is
a people problem - read this.

"You have told them. You have shown them. You have gone over it more times than you can count."

Most performance gaps are not about willingness. They are about clarity, consistency, and consequence.

Does every person in your team know exactly what great looks like at their specific level? Not in your head. In theirs. Written down. Agreed. Visible.

If the answer is not a clear yes, the gap will stay exactly where it is regardless of how many conversations you have.

The good news is that once the standard is clear and the right conversations are in place, teams tend to rise to meet it faster than most business owners expect.

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Trusted by franchisees from
Specsavers Bridgestone Snooze Fireaway Pizza Busy Bees Childcare
Dee Makadia
About Dee

I spent years asking
the wrong question.

Running a successful franchise that had not turned a profit in seven years, I kept asking: why do they not care the way I do? It took me longer than I would like to admit to realise that was the wrong question entirely.

The right question was: why have I not built the conditions for them to care? That shift changed everything. Within six months the business reached break-even for the first time. Within fourteen months performance had dramatically improved across every measure that mattered. The team did not change. The conditions did.

That experience became the foundation of everything I do now - working with franchisors, franchisees, and business owners across Australia who are carrying the same frustration I once did.

Ranked top 4% of the Specsavers ANZ network for two consecutive years
Doug Perkins Prize finalist, two consecutive years
Published in MiVision, 2026
Worked with networks across healthcare, automotive, childcare, hospitality, and retail
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Client results

What changes when
the conditions are right

These are not coaching success stories. They are what happens when a leader stops carrying the culture alone and starts designing it with intention.

Bridgestone franchise network
22 → 47

Ranked 22nd out of 50 in the network. Culture was reactive, standards were inconsistent, team performance was flat. 90 days after implementing Care by Design: ranked 47th out of 50.

Snooze franchise
Top 5

Team member stuck at the bottom of the performance ladder for months. No clear standard, no structured one to ones, no progression pathway. After working through SOAR: took on managerial responsibility and entered the top 5 salespeople in the national organisation.

Specsavers franchise
3.5 → 4.7

Store had not turned a profit in over seven years. Six months after building the right conditions: break-even. Fourteen months in: significant profit improvement, top 4% of the ANZ network, GPTW scores lifted, Google rating moved from 3.5 to 4.7.

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How it works

No frameworks on the
first call. No pitch.

No proposal before a conversation. The path forward is always built around your specific situation.

01
Book a Clarity Call

45 minutes. You talk. Dee listens. Together you identify where the real gap is - not the surface problem, the one underneath it.

02
A clear picture of what is actually going on

By the end of the call you will know exactly where the fog is thickest in your business or network. And what the right path forward looks like - whether that involves working with Dee or not.

03
If there is a fit, we build the right engagement

Every engagement is designed around your specific situation. A franchisor with 30 locations needs something different from a franchisee with a team of eight. There is no off-the-shelf program.

04
The conditions change

Standards get built. Conversations get structured. Teams start to feel the difference. And you stop carrying it alone.

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Who this is for

This work is built for
three types of leader

Franchisors

You have built a network. Now you need every location to perform to the same standard - not just your best one. Your franchisees are capable. They just need the skills to lead their teams properly. That is what this work develops.

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Franchisees

You are done having the same conversations. You want a system that closes the gap between what you expect and what your team delivers - without damaging the relationships you have built.

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Business owners

You have a team and the performance gap is costing you time, energy, and money every week. You know the answer is in the culture. You just need someone who has been inside a real business and built the solution from scratch.

Book a Clarity Call

This is not for you if you are looking for a motivational talk, a quick fix, or someone to validate what you are already doing.

Ready to start

The fog does not
lift on its own.

45 minutes. No pitch. No hard sell. Just an honest conversation about what is happening in your business and what becomes possible when the right conditions are in place.

If there is a genuine fit, you will both know by the end of the call. If there is not, you will still walk away knowing exactly where the gap is and what to do about it.

Book your Clarity Call now

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Still reading?

Come back to the question
that started this page.

Which one sounds most like your situation?

For franchisors

Your best locations are not better
because they have better staff.

"I built a system that works. The problem is not the system. The problem is that not every franchisee knows how to lead the people inside it."

Some of your locations are thriving. Others are not. And the difference is not the product, the location, or the foot traffic. It is leadership.

Your underperforming franchisees are not bad operators. They are operators who have never been shown how to build a culture, set a standard, or have the conversations that lift performance.

This is fixable. But it requires more than another operations manual.

Book a Clarity Call
For franchisees

You are not the problem.
But right now you are carrying it.

"I do not know how to hold them accountable without causing friction."

You are having the same conversations with the same people about the same issues. And no matter what you say or how many times you say it, the gap does not close.

That is not a weakness. That is an honest description of what happens when nobody has ever shown you how to have the right conversation in the right way at the right time.

Book a Clarity Call
For business owners

Before you conclude it is
a people problem - read this.

"You have told them. You have shown them. You have gone over it more times than you can count."

Most performance gaps are not about willingness. They are about clarity, consistency, and consequence.

Once the standard is clear and the right conversations are in place, teams tend to rise to meet it faster than most business owners expect.

Book a Clarity Call