Fog breeds fear · Clarity equals progress
Most franchise networks have compliance. Few have culture. The difference between a team that does the job and a team that owns the outcome is not effort. It is design. You can change that.
When your team cannot see what great looks like, they cannot step toward it. When standards live in your head and not in a shared system, performance stays inconsistent. The fog is not a people problem. It is a design problem.
Your franchisees follow the system. But nobody steps up when something goes wrong without being told what to do first.
Standards exist in the operations manual. But what great actually looks like day to day is unclear to most of your team.
Performance varies location by location. Your best stores carry the rest — and nobody knows how to close the gap.
Culture is forming in your network whether you designed it or not. The longer it goes unaddressed, the harder it becomes to shift.
SOAR defines what great looks like at every level. ORCAA gives your leaders the conversations to hold people to it. Together they become the Culture Playbook your network can actually live by.
Your team needs to see what great looks like before they can step toward it. SOAR gives every person in your network a clear progression — from someone who does what they are told to someone who genuinely owns the outcome.
Your leaders need a system for the conversations that everyone avoids. ORCAA makes performance visible at every level and turns one to ones from uncomfortable guesswork into structured, fair, and consistent conversations.
Every engagement follows the same three-step process. Simple enough to start immediately. Structured enough to last.
We map where your network currently sits. What standards exist on paper versus what is actually happening across your locations. Where the fog is thickest. No assumptions. Just clarity on the real starting point.
We build your SOAR standards and ORCAA framework with your team. Your Culture Playbook is co-designed with the people who will live it — so it feels owned rather than imposed from above.
Through group coaching and fortnightly accountability sessions, the framework becomes how your network actually operates. Ownership becomes the standard. The fog lifts. Performance sustains itself.
A Specsavers franchise that had not turned a profit in over seven years reached break-even within three months of implementing Care by Design. Within 14 months net profit had increased by $30,000 per month and the store had reached the top 4% of the ANZ network. The team did not change. The conditions did.
That same approach has since been applied across franchise networks in healthcare, automotive, childcare, hospitality, and retail — always with the same core truth at the centre. When people know what great looks like and have a leader who holds them to it with compassion, they rise to meet it.
Care by Design works wherever culture needs to be intentional rather than accidental. Whether you lead a franchise network or a single business with seven or more people.
You have built a network. Now you need every location to perform to the same standard — not just your best one. SOAR and ORCAA give you the system that scales with your network.
You have a team of seven or more. You want them to take initiative — not just show up and wait. You are ready to design your culture rather than hope it forms by itself.
Dee's frameworks changed how our entire team thinks about ownership. The shift was visible within weeks and the language he gave us has stayed in our business long after the engagement ended.
We went from reactive to intentional. SOAR gave us a language for standards we never had before. Our team now holds themselves to a higher standard without needing to be managed into it.
The Culture Playbook we built with Dee is the best thing we have done for our team. It took the guesswork out of leadership and gave every person a clear path to grow into.
Not someone who studied it. Someone who spent 10 years running a 20-person franchise, made the mistakes, asked the wrong questions, and built the frameworks that fixed them. That is Dee Makadia.
SOAR and ORCAA were not designed in a workshop. They were built inside a real business to solve a real problem — and they work because they came from real experience, not academic theory.
This is not a sales call. It is a peer level conversation about what is actually happening in your network — and what becomes possible when culture is designed rather than left to chance.
45 minutes. No pitch. Just an honest conversation about your network, where the fog is thickest, and whether there is a genuine fit for working together.
Book your conversationNot ready yet? Download the free SOAR or ORCAA guide and start today.