The trilogy

Three books.
One complete system.

Each book builds on the last. Each one is complete on its own. Together they form a full operating system for culture, accountability, and leadership — built from lived experience, not borrowed theory.

The arc

From the fog to the framework
to the mastery of using it

The trilogy follows the same journey every leader goes through. Book 1 asks the right question. Book 2 gives you the conversations. Book 3 shows you how to implement both without the hot stove burning you.

"Fog breeds fear. Clarity equals progress. Care by Design."

All three books are currently in development. Join the waitlist for the one that speaks to where you are right now.

Coming soon

The books are in development

1
Book One — SOAR
Care by Design
Dee Makadia
The WHY and the WHAT — Culture Framework

Why your team does not care the way you do. Why that is the wrong question. And what you need to build instead. The SOAR framework, the hot stove, Grace, and the two words that changed everything.

Join the waitlist
2
Book Two — ORCAA
Fog Breeds Fear
Dee Makadia
The HOW of conversations — Performance Framework

Nobody told you how to have a one to one. What to say. How to give feedback. How to hold someone to account without it getting personal. ORCAA is the answer to every question you were not taught.

Join the waitlist
3
Book Three — Implementation
Compassion Beats Empathy
Dee Makadia
The HOW of execution — SOAR + ORCAA together

You have the framework. You have the conversations. Now you need to implement both without the hot stove burning you. Compassion is the implementation layer. Without it, the tools do not work the way they should.

Join the waitlist
The complete journey

Three books. One leader's journey.

1
Care by Design

The foundation. Ask the right question. Define the standards. Build the conditions for your team to care. The SOAR journey from responsibility to ownership.

2
Fog Breeds Fear

The conversations. How to measure, develop, and hold people to account at every level. ORCAA gives you the structure. The fog lifts. The one to ones finally work.

3
Compassion Beats Empathy

The mastery. How to implement both frameworks without the hot stove burning you. Compassion is the bridge between knowing what to do and doing it in a way that sticks.

While you wait

The frameworks are
available right now

Download the free SOAR or ORCAA guide and start the work today. Or book a Franchise Performance Conversation and apply both frameworks directly to your network.

Start before the books launch

The guides introduce the frameworks. The conversation applies them to your network. Both are available right now — no waitlist required.

Download the free guides

Or book a Franchise Performance Conversation and apply them to your network directly.