The trilogy

Three books.
One complete system.

Each book builds on the last. Each one is complete on its own. Together they form a full operating system for culture, accountability, and leadership - built from lived experience, not borrowed theory.

The arc

From the fog to the framework
to the mastery of using it

The trilogy follows the same journey every leader goes through. Book 1 asks the right question. Book 2 gives you the conversations. Book 3 shows you how to implement both without the hot stove burning you.

"Fog breeds fear. Clarity equals progress. Care by Design."

All three books are currently in development. Join the waitlist for the one that speaks to where you are right now.

In development

Three books. One complete system.

Each book stands alone. Together they form the complete Care by Design operating system - from asking the right question, to having the right conversations, to implementing both without the hot stove burning you.

Book One - SOAR
Care by Design

The wrong question. The right conditions. The SOAR framework and the story of what happens when a leader finally asks why they have not yet designed the conditions for their team to care.

Book Two - The OCRE Method™
Fog Breeds Fear

Nobody told you how to have a one to one. The OCRE Method™ gives you the conversation system. What to say, what to praise, how to give feedback that lands - at every level of the organisation.

Book Three - Implementation
Compassion Beats Empathy

You have the framework. You have the conversations. Now implement both without the hot stove burning you. Compassion is the bridge between knowing what to do and doing it in a way that sticks.

Be the first to know
Join the waitlist

Get notified when each book launches. No spam. Just one email when the book is ready.

The complete journey

Three books. One leader's journey.

1
Care by Design

The foundation. Ask the right question. Define the standards. Build the conditions for your team to care. The SOAR journey from responsibility to ownership.

2
Fog Breeds Fear

The conversations. How to measure, develop, and hold people to account at every level. The OCRE Method™ gives you the structure. The fog lifts. The one to ones finally work.

3
Compassion Beats Empathy

The mastery. How to implement both frameworks without the hot stove burning you. Compassion is the bridge between knowing what to do and doing it in a way that sticks.

While you wait

The frameworks are
available right now

Download the free SOAR or The OCRE Method™ guide and start the work today. Or book a Franchise Performance Conversation and apply both frameworks directly to your network.

Start before the books launch

The guides introduce the frameworks. The conversation applies them to your network. Both are available right now - no waitlist required.

Download the free guides

Or book a Franchise Performance Conversation and apply them to your network directly.