The frameworks

Here is the system
that clears the fog.

Two frameworks. One complete system. SOAR shows your team what great looks like. ORCAA gives your leaders the conversations to hold them to it. Together they become the Culture Playbook your network can actually live by.

Care by Design — Book 1 — The culture framework

SOAR — the framework your team
needs to step up

Your team cannot step toward great if they cannot see what great looks like. SOAR gives every person in your network a clear, visible progression — from someone who does what they are told to someone who genuinely owns the outcome. No ambiguity. No guesswork. Just clarity.

This is not a values exercise or a motivational tool. It is an operational framework with observable behaviours at every level, tied directly to one to ones, performance reviews, pay progression, and promotion conversations.

When everyone knows their level, they can step up. That is not a slogan. That is what happens when the fog lifts.

R
Responsibility — the baseline, not the goal
Doing what is required in the role. Following the system. The minimum expected — and the starting point for every conversation about growth.
A
Accountability — consistency over time
Doing the job properly, every time, not just when someone is watching. Building trust through reliability. The foundation for any leadership conversation.
O
Ownership — the shift that changes everything
Acting without being asked. Taking initiative. Treating the business like your own. This is where great teams live — and where most teams get stuck.
S
Standards — what great actually looks like
The visible, specific, non-negotiable benchmarks that everything else is measured against. Standards are the stove. ORCAA is how you hold people to them compassionately.
Download the free SOAR guide
The SOAR progression
S
Standards
What great looks like — visible and non-negotiable
O
Ownership
Acting without being asked — initiative as the baseline
A
Accountability
Holding the standard consistently, not just when it suits
R
Responsibility
The baseline — doing what is required every day

Use SOAR for: Performance reviews, pay progression, promotion decisions, behaviour conversations, onboarding, and any moment where you need to show someone clearly where they are — and where they could be.

Fog Breeds Fear — Book 2 — The conversation framework

ORCAA — the conversations
nobody told you how to have

Nobody told you how to have a one to one. What to say. What to praise. What to give feedback on. How to develop someone at Level 1 versus Level 3. How to hold a conversation that feels fair rather than personal. ORCAA was built to answer every one of those questions.

It translates your culture standards into measurable, coachable expectations at every level of your organisation — so the conversation is never about the person. It is always about the behaviour, the communication, and the knowledge. The standard does the talking. Not the emotion.

The result is a one to one that feels true, genuine, and constructive — for both people in the room. When the fog lifts, the conversation finally works.

C
Communication
What is said, how it is said, and how consistently — across every interaction with the team and the customer.
B
Behaviour
What is done and how consistently it shows up. Observable. Coachable. Measurable at every level without ambiguity.
K
Knowledge
What is known and how well it is applied under real conditions — not just in training, but in the moments that count.
Download the free ORCAA guide
The ORCAA system
Communication
What is said, how it is said, how consistently
Behaviour
What is done and how consistently it shows up
Knowledge
What is known and how well it is applied

Applied across five progression levels

L1
Entry
L2
Developing
L3
Supervisor
L4
Manager
L5
Owner

Use ORCAA for: One to ones, performance reviews, onboarding, pay progression, and any conversation where you need to give honest feedback in a way that never feels personal — because the standard does the talking, not you.

The deliverable

The Culture Playbook

The tangible outcome of both frameworks combined. A co-designed document that defines standards, expectations, and progression pathways for every role in your business. Built with the team who will live by it — so it feels owned rather than imposed.

This is the thing you point to when accountability is needed — without it becoming personal. The standard speaks. You do not have to.

Used daily in one to ones, team meetings, and performance reviews
Tied directly to pay progression and promotion conversations
Scalable across every location in your franchise network
Removes the guesswork from leadership and replaces it with clarity

A Culture Playbook contains

01What great looks like at every role and every level — visible, specific, and agreed by the team
02Communication, behaviour, and knowledge standards per level using the ORCAA framework
03A clear progression pathway from entry level through to ownership mindset
04Non-negotiables — the behaviours that are never optional, regardless of level or tenure
05A founder's foreword that anchors the values, the culture, and the purpose
Start here — it is free

Download the guide.
Start this week.

Two free guides. One for each framework. Each one gives you enough to start having better conversations with your team immediately — before you commit to anything else.

SOAR
Care by Design — Book 1

Understand where your team currently sits on the SOAR progression — and what the path from responsibility to ownership actually looks like in a real business.

ORCAA
Fog Breeds Fear — Book 2

See immediately why your one to ones have been falling short — and what a structured, fair, and effective conversation looks like using the ORCAA framework.

Want to go deeper?

See both frameworks applied
to your network

Book a Franchise Performance Conversation and we will map exactly where your network sits right now — and what the path to Care by Design looks like for your specific situation.

Book a Franchise Performance Conversation

45 minutes. No pitch. Just an honest conversation about the fog in your network and what the right path forward actually looks like.

Book your conversation

Or email dee@deemakadia.com