Not a motivational speech. Not a slide deck full of theory. A conversation from someone who has lived the problem, built the solution from inside a real franchise — and can tell the story in a way that makes every person in the room feel like it was written about them.
Your franchise audience knows within three minutes whether the speaker has ever run a store. Dee has run one — for 10 years, with a team of 20, and with every mistake and breakthrough that comes with it.
Every talk starts with a real story. Every insight is backed by a real result. And every person in the room leaves with something they can apply to their business the following Monday morning. Not just inspiration. A plan.
Each keynote is built from the same foundation — real franchise experience, proprietary frameworks, and the kind of honesty that makes an audience lean forward.
For years running a Specsavers franchise, I asked myself the same question. Why doesn't my team care the way I do? It felt like the right question. But it was wrong. Because it put the problem in the team — when the real problem was that I had not yet built the conditions for them to care.
This talk is about the shift from that question to the right one. And what happened in a real franchise when the right question was finally asked. Within three months the business reached break-even after seven years of no profit. Within 14 months net profit had increased by $30,000 per month. The team did not change. The conditions did.
When people cannot see where they stand, what great looks like, or how they are performing, fear fills the gap. Fear of the one to one. Fear of the feedback conversation. Fear of being held to a standard nobody has ever clearly defined. That fear is the fog. And most leaders are leading through it every day without realising it.
This talk introduces ORCAA — the framework built to answer every question a leader was never taught the answer to. What to say in a one to one. How to give feedback that lands. How to hold someone to a standard without it getting personal. Because the conversation that finally works is not a difficult conversation. It is a clear one.
45 to 60 minutes on the main stage. Full story, full framework, full impact. Q&A available on request.
90 minutes to half day. Interactive. Participants apply SOAR or ORCAA directly to their business during the session. Groups of 10 to 50.
Full keynote delivered online. Fully interactive with live Q&A. Available for global audiences and remote team events.
The goal is not applause on the day. It is a room full of people who leave with a framework they can use and a question they cannot stop asking. Those talks are rare. They come from people who have lived the problem — not just studied it.
Complete the form and Dee will respond within 48 hours. For urgent enquiries email dee@deemakadia.com directly.