AI business coaching that helps you grow faster.
Your real business challenges, solved with practical AI. One to one coaching for business owners and founders.
What is AX Coaching?
AX Coaching (Accelerate Coaching) is one to one AI business coaching by Dee Makadia, a Melbourne based business coach. It combines the real challenges in your business with practical, targeted use of AI tools like Claude, ChatGPT and Gemini, so you can grow faster and stop doing everything yourself.
It suits owners of allied health and wellness practices, franchises, trades and service businesses, and founders building something new.
You know AI could help.
You just don't know where to start.
Too much on your plate
You are doing the work and running the business. There are never enough hours in the week.
AI feels overwhelming
New tools appear every week. You are not sure which ones matter, or how to use them well.
Worried about falling behind
Others seem to be moving faster. You don't want your business left behind.
Growing a business should not mean doing it all yourself.
I have been where you are
I spent almost ten years running a franchise business. I know what it feels like to carry everything and still feel behind.
Today I coach business owners and founders on two things at once: the challenges in their business, and how to use AI to solve them. I meet you where you are. No jargon. No theory.
Three simple steps
Book a complimentary call
45 minutes, on us. We talk about your business and where you want it to go. No pitch.
Get your plan
We pick the challenges that matter most, and the AI tools that fit them.
Grow with support
One to one sessions, usually weekly or fortnightly. You put it to work in your business, with me in your corner.
My promise: you will never be asked to use AI for the sake of it. Every tool we use solves a real problem in your business.
Your business and AI, side by side
Your priorities
The growth challenges and decisions in front of you right now.
AI with a purpose
Specific, targeted ways to use AI on those priorities.
Confidence with tools
Claude, ChatGPT, Gemini or whatever fits. At your pace.
Your team
Bringing your people with you as the business changes.
Time back
Stepping out of the day to day so you can run the business.
What happens when a leader
gets clear support
A self-assessment gave him a clear way to track his own progress on the numbers side of running the franchise. Ninety days later, the score had more than doubled.
An already strong store wanted someone ready to step into management. He became one of the top 5 salespeople nationally, and more importantly began leading the team, running one to ones and growing the business at the same time.
Oh my god, I've moved so far in 12 weeks. I know I would not have been able to achieve what I have without the constant support. Bring on round 2!
Canada
I had no idea Claude and ChatGPT could be used in so many ways. It's transformed the way I work, so thank you Dee for the guidance and coaching.
United Kingdom
Dee is so patient and kind. I didn't know if I would even be able to keep up with the AI things. I'm not really computer savvy, but Dee was so patient I'm now learning to create all kinds of things.
New York
None of these business owners were using AI when we started. Now they use it every day.
Startup founder
Brought an innovative original product to market, protecting the IP while managing relationships between multiple founding partners.
AI for planning, decisions and partner communicationVeteran turned founder
Planned and built his own financial services business as he left the military.
AI for business planning and setupPainting business owner
Grew beyond painting into gardening and other services.
AI to plan the expansion and run leanerAntique jewellery specialist
Built a clear growth plan for her business.
AI for marketing, customers and operationsOutdoor furniture business owner
Led change inside the business to drive growth.
AI to streamline how the team worksTransport business owner
Mentored through growing a specialist logistics business.
AI for planning, management and decisionsWhere will your business be in six months?
- ×You keep doing everything yourself
- ×AI stays on the someday list
- ×Others keep moving faster
- ×Big decisions wait until you find time
- ✓Clear priorities, every session
- ✓AI doing real work in your business
- ✓Hours back in your week
- ✓Confident decisions, made faster
AX Coaching questions
What is AX Coaching?
AX Coaching (Accelerate Coaching) is one to one AI business coaching by Dee Makadia, a Melbourne based business coach. It combines the real challenges in your business with practical, targeted use of AI tools like Claude, ChatGPT and Gemini, so you can grow faster and stop doing everything yourself.
Do I need to be good with technology?
No. None of my AX Coaching clients were using AI when we started. We meet you where you are and build your confidence step by step, always on a real challenge in your business.
Which AI tools will I use?
Whatever fits your business best. Most clients use Claude, ChatGPT or Gemini. We start with one tool and build from there.
Does AI work in my industry?
Yes. AX Coaching is not industry specific. I have coached owners and founders in retail, trades, transport, financial services, product development and franchising. It works just as well for allied health and wellness practices like physio, osteo, chiro and fitness studios. The tools are the same. What changes is how we apply them to your business.
Is coaching online or in person?
Both. Sessions run online for clients anywhere in the world, including Australia, the United States, Canada and the United Kingdom. In person sessions are available in south east Melbourne.
How often do we meet?
It is tailored to you. Most clients meet weekly or fortnightly, at a pace that suits them and their business.
How is this different from an AI course?
A course teaches you tools. AX Coaching starts with your business. We work one to one on your actual challenges, choose the AI that solves them, and keep you accountable while you put it to work.
How do I get started?
Book a complimentary 45 minute call. We talk about your business and where you want it to go. You will leave knowing your next step, whether we work together or not.
Ready to grow faster?
Start with a complimentary 45 minute call. You will leave knowing your next step, whether we work together or not.
Prefer to look around first? See all the ways to work together.